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caker, baker, holiday treat maker

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Thanks for your interest in working with me! I love collaborating with brands to share amazing cake and treat making products. I started Cupcakes and Confetti in 2017 after leaving my career and hitting a rough patch. Baking became my therapy and baking cupcakes and posting on Instagram for my friends slowly showed me an entire side of creating I didn't know existed. I am completely self taught and once I mastered cupcakes, I started making cakes. After a ton of practice, I began baking and decorating custom cakes and it took off instantly. I became completely infatuated with cake decorating and I fell hard for content creating. In 2020, I was featured in my first Cake Masters Magazine, creating a one of a kind, step by step cake decorating tutorial, using some of my favorite brands products. I've now been featured in over 6 magazines, have had Buffalo Games turn one of my cupcake pictures into a puzzle (available in multiple stores including target and on amazon). I've worked with a number of popular sprinkle companies to promote and create content using their products as well as a number of other popular companies. In 2022, I became a member of the AC Food Crafting design team, creating content and videos for Sweet Tooth Fairy, Sweet Shop Baking, Sweet Sugarbelle, Michaels, Walmart and Joann stores. Below is a short list of some brands I have had the pleasure of collaborating with to create trending, fun videos on TikTok, Instagram, Facebook and Youtube.

Cow Tales 
Wilton 
Walmart
Sugar Bowl Bakery
Sweetapolita
Sprinkle Pop
Jelly Belly
Michaels
Joann Stores
Sweet Tooth Fairy
SweetShop Baking
Satin Ice
Fondarific Fondant
Lindt Chocolate
NY Cake
Goetze Candy Company

In 2017 I became a new mom and that has further driven my desire to continue content creating. My little guy loves being a part of it and recently began featuring his little hands in some of my videos as my sweet helper. I believe creating is a collaborative effort and should be fun, trending and on brand. Please contact me to request a media kit or to discuss a collaboration. I look forward to making sweet magic with you!

happy baking, xo erin

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